One of the first acronym’s you learn in sales is, W.I.I.F.M., “what’s in it for me?” The theory is that you need to make sure the customer knows what the benefit is for THEM by purchasing your product. You spend time asking questions to uncover their needs, time creating solutions to their problems, time explaining… Continue reading W.I.I.F.M.
On beautiful fall days like today, I love to take my kids on nature walks along the river trails in the heart of our city. The trails have massive trees that line the path on both sides with big roots that if we’re not watching can jut out unexpectedly from the ground and cause us… Continue reading The Acorn
Having an Apple watch is a great way to track my daily, physical progress, it leaves me wishing I had a similar app for life.
It’s one of those picture-perfect, beautiful kind of days, today. You know, the one of only a handful of days each year when you seek out a table outside, sit under the shade of an old, oak tree, and take a deep breath in as you let the gentle breeze brush across your face. One… Continue reading Fishers of Men
I’ll be honest, it has only been in the last 3-4 years that I’ve realized the importance of mentorship. Maybe it’s because of my ‘achiever’ personality or my extroverted-introverted tendencies, but I never pursued having a mentor or becoming one until recently. Paul J. Myer writes in his “Leadership for Women” book that: “Every woman… Continue reading To Be or Not To Be…
2.2 micrometers, less than the diameter of a human hair, that was the polishing flaw in the Hubble telescope’s mirror that caused its images to appear blurry from Earth. For most of my 40+ years, seeing God’s hand at work in my life and understanding how he was using my broken past for ‘good’ was… Continue reading Inverting Your Pain
My family can attest that out of the strengths and gifts God has given me there’s clearly a few he did not. One could argue my artistic skill set is still on the same level as my almost 8-year-old and only slightly above my 3-year-old; my cooking ability, unless I’m following a recipe EXACTLY, often… Continue reading Being Salt in this World