One of the first acronym’s you learn in sales is, W.I.I.F.M., “what’s in it for me?” The theory is that you need to make sure the customer knows what the benefit is for THEM by purchasing your product. You spend time asking questions to uncover their needs, time creating solutions to their problems, time explaining… Continue reading W.I.I.F.M.
Do you hear that?? Silence. Somedays, the silence is too short, or it’s been too long since I’ve heard it. Other days, I feel like that’s all I hear, and it can be deafening. When you’re walking through a difficult season, the waiting for it to end can be hard. You may feel like God… Continue reading Welcome to the Wilderness